Caixa Farm Credit
In Brazil, rural credit campaigns usually feature country singers and celebrities, painting a picture of peace and prosperity. But real life in the countryside is far from calm. It takes hard work, early mornings, and getting your hands dirty. That’s why we showed the truth and proved that this hard work deserves credit.
Copy: Those who think the rooster wakes the farmer are mistaken: It’s the farmer who wakes the rooster to signal the day’s beginning. Partner of the sun, rain, and soil, THE RURAL LABORER IS NOT BOTHERED BY BAD WEATHER It’s either time to plant or time to harvest. Because clean boots never made a good crop. It’s from the dust and calloused hands that one recognizes the bread on the table and the engine of an entire nation. But the farmer doesn’t do it for fame or recognition. He does it for the love of the field, a tradition passed from father to son and repeated yesterday. So, always thank a farmer whenever you can,and if one day you think you’ve worked too hard, remember the rural producer and get back to work.