Here are other projects I’m proud of. Some are purely design work, others are personal projects, visual identities, ads or advertising campaigns.
CVV Shares
CVV is an emotional support service for people struggling with depression or psychological distress. By calling the number, anyone can talk to someone trained to listen and help. This campaign reminds us that behind a beautiful feed, there might be someone going through a hard time.
Women’s Football Sponsorship
Allianz is now sponsoring Palmeiras’ women’s team, one of Brazil’s top four clubs. To celebrate this partnership, we created the campaign “Seguras de Si”, a phrase that in Portuguese means both “confident” and “insured.” A wordplay that highlights how these athletes are secure in their value and protected by an insurance company that believes in them.
Copy: Our place is wherever we choose. And we choose to be at the top.
Copy: To call us strong is stating the obvious.
Childhood Obesity
Amil, the largest health insurance provider in Brazil, runs a program focused on fighting childhood obesity. This campaign shows how parents’ habits directly influence their children’s eating choices.
the violence tree
SOS Woman and Family is a Brazilian NGO dedicated to fighting domestic violence. Studies show that those who grow up in abusive households are more likely to reproduce that behavior later in life. This campaign visualizes how violence can be passed down through generations and how a single call can break that cycle.
Evolution Coffee Visual Identity
Evolution Coffee is a mix of coffee and pre-workout, designed to give your day a real boost. That is where the concept “Stay focused” comes from, because it is exactly what the product helps you do. For the visual identity, we created a graphic language that plays with the idea of focus, using RGB colors to create contrast and bring the concept to life.
Ops, relax
Samsung offers a device insurance service called Samsung Care. This campaign shows that in any “ops” moment, you can stay relaxed because you are covered.
