A Friendly mother podcast
Pregnancy is one of the most challenging moments in a woman's life, a mix of joy, fear and responsibility. And even with all the information out there, sometimes what brings the most comfort is hearing from another woman going through the exact same stage. That’s why Philips Avent created this podcast: a space for listening, sharing and support. Each episode represents one specific week of pregnancy and features a guest who is exactly in that week. A real conversation to remind every mother that she doesn’t have to go through this alone.
Visual Identity
For the podcast’s identity, we created sound waves shaped like silhouettes of each pregnancy week. Every week has its own unique wave.
These shapes were based on the Avent logo and its color palette. To bring even more consistency to the campaign, we also designed a custom typeface using the same graphic lines.
Results
The podcast was a success, both in number of plays and social media engagement. But more than the numbers, the most important result was being able to support and comfort pregnant women during one of the most meaningful moments of their lives.
