Swapping Stickers

In Brazil, “trocando figurinhas” (swapping stickers) is a popular expression that means having a conversation or exchanging ideas. To promote and activate Panini’s 2024 World Cup sticker album, we created a segment on Denilson’s podcast. Denilson, a 2002 World Cup champion and one of Brazil’s most popular football presenters, would open a fresh sticker pack and discuss the five players inside, one by one, story by story.