Stop and Think: It Can Be a Scam
For the third edition of Febraban's anti-fraud campaign, we delivered essential tips and insights to bank clients for protection against fraud. Utilizing a musical approach, we created a parody of "Amor de Chocolate," a hit song by Naldo Benny, a well-known Brazilian singer. The campaign features TV commercials, appearances in popular shows like "A Fazenda," streaming on platforms like Globoplay and Spotify, out-of-home advertising, digital media, and content from digital influencers.
Music Video
30-second commercials
visual identity For the visual identity, we developed a modern language using emojis and 3D elements, connecting directly with the platforms where most scams occur, especially digital and mobile environments.
We created a modular seal designed to coexist with each bank’s brand in anti-fraud campaigns.
Integrated campaign
With influencers spreading the message, assets deployed everywhere, and media presence across the board, our campaign became omnipresent. It was on the internet, on TV, at ATMs, and most importantly, on everyone’s lips. This visibility didn’t just raise awareness, it helped prevent fraud and protect the public. This case video for El Ojo gives a better look at the great results we achieved. For English subtitles, please activate closed captions.